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47in27 invites you to explore Japan through a thoughtfully curated series of seasonal culinary experiences, unfolds gradually over 27 months, revealing regional flavours, cultural traditions and stories shaped by nature, time and craftsmanship.

Updates: The collectibles are no longer available as part of the 47in27 campaign, but our celebration of Japan’s rich heritage continues. We look forward to welcoming you to enjoy our featured regional dishes and prefectural specialties.

 

Now Unfolding: Kansai Region

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Known as the cultural and spiritual heart of Japan, Kansai sits at the centre of the country's story, spanning seven prefectures — Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama and Mie — each shaped by its own distinct landscape, tradition and culinary identity. 


At the heart of the region sits Osaka, widely known as "the nation's kitchen," a city so devoted to food that locals coined the phrase kuidaore, meaning "to eat oneself to ruin." From the neon-lit street stalls of Dotonbori serving takoyaki and okonomiyaki to the refined counter dining of its Michelin-starred restaurants, Osaka carries two sides of Japanese food culture with equal pride. In Kyoto, kaiseki multi-course haute dining, matcha from Uji and delicate Buddhist vegetarian shojin ryori reflect a city that has always treated food as an art form. Further west in Hyogo, the world-famous Kobe beef, raised from the Tajima breed, sits alongside akashiyaki, the original battered dumpling that later inspired the takoyaki beloved across Japan.


Beyond the well-known trio of Osaka, Kyoto and Kobe, the region holds quieter but equally compelling stories. In Nara, ancient heritage runs deep, from kakinoha zushi, mackerel wrapped in persimmon leaves, to the sacred grounds of Nara Park, where over a thousand freely roaming sika deer have been considered divine messengers of the gods since the eighth century. Visitors have walked alongside these gentle, bow-trained deer for generations, in a scene that feels as much like living mythology as everyday life. In Wakayama, ume plums and seaside seafood define a prefecture shaped by pilgrimage routes and the sacred mountain monastery of Koyasan. Shiga, home to Japan's largest freshwater lake, Lake Biwa, draws on its unique freshwater fish and regional sake, a quieter, slower chapter in the Kansai story. And in Mie, Matsuzaka beef, one of Japan's top three wagyu brands, shares the culinary stage with Ise udon and the freshest Ise-ebi spiny lobster caught from some of the country's most pristine coastal waters.


Spanning ancient capitals and vibrant modern cities, sacred pilgrimage trails and celebrated street food culture, Kansai is where Japan's past and present exist in the same breath. The 47in27 journey into this region promises to go beyond the familiar, drawing out the quieter corners, the lesser-told stories and the flavours that have defined Japanese culture for over a millennium.


 

Hokkaido Region

HOKKAIDO

Hokkaido, Japan’s northernmost island, is a year-round paradise renowned for its vast landscapes, soothing hot springs, and world-class seafood. While summer brings sprawling flower fields, winter transforms the region into a global epicenter for skiing and snowboarding, famous for its unrivaled "Japow" powder snow and majestic mountain resorts.

Tohoku Region

TOHOKU

Tohoku is the scenic northeastern region of Honshu, known for its rugged mountains, hot springs, and vibrant traditional festivals. Less crowded than central Japan, it is rich in cultural heritage and seasonal beauty.

Kanto Region

KANTO

Kanto is Japan’s vibrant eastern region, home to the bustling metropolis of Tokyo as well as historic towns and natural landscapes. It blends modern urban life with traditional culture, offering a mix of skyscrapers, temples, and scenic retreats.

Chubu Region

CHUBU

Chubu is the heart of Japan’s main island, offering a blend of majestic mountains, historic towns, and vibrant cities. Home to Mount Fuji and the Japanese Alps, it is a region rich in natural beauty, traditional crafts, and regional cuisine.

Kansai Region

KANSAI

Kansai is Japan’s cultural heart, known for its rich history, traditional architecture, and vibrant culinary scene. Home to Kyoto, Osaka, and Nara, the region blends historic temples and castles with bustling city life and lively street culture.

Chugoku Region

CHUGOKU

Chugoku is a scenic region in western Honshu, known for its coastal beauty, historic towns, and unique cultural heritage. From the floating torii gate of Itsukushima to the castles and old merchant towns, Chugoku offers a blend of natural wonders and rich history.

Shikoku Region

SHIKOKU

Shikoku is known for peaceful landscapes, traditional pilgrimage routes, coastal scenery, and regional food culture shaped by mountains, sea, and long-standing craftsmanship.

Kyushu Region

KYUSHU

Kyushu is Japan’s southern gateway, known for its volcanic landscapes, hot springs, rich culinary heritage, and historical connections to international trade. From steaming onsen towns to subtropical islands, Kyushu offers dramatic scenery and deeply rooted traditions shaped by both nature and global influence.

Join Our Culinary Experience


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Kansai

1 September - 30 November 2026

Discover Kansai’s distinctive taste. Featuring light broths and artful umami, this new menu captures Japan’s ultimate food region.

EQ | +6012 278 9110

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Pavilion KL | +6012 675 8860

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Plaza33 | +60 12 374 0886

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